This is the fourth in a series of deep dives around Brave New Sport and focusses on sport’s influence on brand involvement with the biggest positive impact on fan engagement.
What impact have commercial interests had on fan experience until now? Is the idea of turning sports properties into multifaceted and revenue driving corporations removing a club’s initial values? What areas of sport should brands start investigating if they wish to remain relevant in the next decade? How should organisations incorporate ethics and values in commercial decisions? This fourth panel hopes to offer insights from a broad range of experts.
Professor of Sport and Geopolitical Economy at SKEMA Business School, Paris
Former Commercial Director at Sauber Motorsport AG & Former Global Head of Partnerships, CSR & PR at IWC Schaffhausen
Register for a unique experience of inspiration, meeting and networking