Infront x Wire_white
    WIRE Website Launch Event

    Commercial intention: How can a brand’s involvement in sport engage future fans?

    This is the fourth in a series of deep dives around Brave New Sport and focusses on sport’s influence on brand involvement with the biggest positive impact on fan engagement.

    Watch on-demand

    What to expect?

    What impact have commercial interests had on fan experience until now? Is the idea of turning sports properties into multifaceted and revenue driving corporations removing a club’s initial values? What areas of sport should brands start investigating if they wish to remain relevant in the next decade? How should organisations incorporate ethics and values in commercial decisions? This fourth panel hopes to offer insights from a broad range of experts. 

    • A brief look at the recent past whether commercial interests have hindered fan experience up until now 
    • A look at the immediate future, areas brands are looking into and what role athlete empowerment plays
    • A glimpse at the far-reaching future where we’ll discuss implications for brands with consumers being more important stakeholders and key areas sports must improve to be fit for the future market in terms of commercialisation


    Prof. Simon Chadwick

    Professor of Sport and Geopolitical Economy at SKEMA Business School, Paris

    Yan Lefort

    Former Commercial Director at Sauber Motorsport AG & Former Global Head of Partnerships, CSR & PR at IWC Schaffhausen

    Nick Winn


    Save your seat

    Register for a unique experience of inspiration, meeting and networking

    Register Now