What is the future of sport in 20, 30 or even 40 years’ time? Will sport drive radical change in our society? Are rapid advances in technology challenging the very essence of sport? How will sport be experienced and consumed in the second half of the 21st century?
Infront unveiled the exciting results of its collaboration with the W.I.R.E. think tank on 3 November at The Olympic Museum in Lausanne, Switzerland: “Brave New Sport”. The new publication brought together over 30 experts from the world of sport, science and societal trends to paint a picture of how it can reflect the world’s needs over the next 30 years.
President & CEO, Infront Group
Founder and Director, W.I.R.E.
Sports Business Advisory Director, PwC
Director General, FIBA Media and Marketing Services
Swiss beach volleyball player
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