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    WIRE Website Launch Event

    Brave New Sport Launch Event

    What is the future of sport in 20, 30 or even 40 years’ time? Will sport drive radical change in our society? Are rapid advances in technology challenging the very essence of sport? How will sport be experienced and consumed in the second half of the 21st century?



    What to expect?

    Infront unveiled the exciting results of its collaboration with the W.I.R.E. think tank on 3 November at The Olympic Museum in Lausanne, Switzerland: “Brave New Sport”. The new publication brought together over 30 experts from the world of sport, science and societal trends to paint a picture of how it can reflect the world’s needs over the next 30 years.

    • Keynote: Introduction of the project
    • Keynote: Sport’s current position on society and it’s future potential
    • Panel discussion: "A desirable future for sport? How can the industry positively impact society more holistically?"


    Philippe Blatter

    President & CEO, Infront Group

    Dr. Stephan Sigrist

    Founder and Director, W.I.R.E.

    David Dellea

    Sports Business Advisory Director, PwC

    Frank Leenders

    Director General, FIBA Media and Marketing Services

    Anouk Vergé Dépré

    Swiss beach volleyball player

    Hannah Wise


    Available on-demand

    Register for a unique experience of inspiration, meeting and networking