In the news – Sports Maniac Podcast, Blick and ESB Network

The concepts outlined in Brave New Sport have been discussed with a broad audience, both online through our own deep dive series, but also through a variety of other channels. Here are three ways the book has been used to create a dialogue around the future of sport in the last month.

Sports Maniac Podcast

Jörg Polzer, VP Strategic Communications at Infront and Dr. Stephan Sigrist, founder & head of the think tank W.I.R.E., recently featured on Sports Maniac Podcast, one of Germany’s biggest sports business podcasts. Host Daniel Sprügel discussed the book’s predictions and bold scenarios. He also touched on how German sport can remain competitive.

“The Bold Ideas are not about saying this is how it will happen. That would be dangerous. That would lead to everyone going in the same direction.” Dr. Stephan Sigrist

Blick – “Smart students are interested in smart sports”

Swiss newspaper Blick has also picked up on the concepts outlined in Brave New Sport, reporting on a talk held at an event from Huawei Switzerland. The event, which welcomed 30 technical school graduates to BSC Young Boys’ Wankdorf Stadium, provided ideas on how technology could disrupt sport.

“Digitization is creating completely new platforms for connecting fans to their respective sports community. And not only in popular sports, but also in niche sports.” – Jorg Pölzer

ESB Marketing Network

Finally, the ESB Marketing Network, a platform for some of sport’s biggest decision makers, ran its latest overview of our latest deep dive, “How can sport influence societal policy and decision making to create physically healthier populations?”

The article provides insights from the likes of Sigrist and David Burney, Academic Director of the Urban Placemaking and Management MS program at Pratt Institute School of Architecture. This includes the impact of sport on diverse stakeholders and the greatest positive impacts it can have on society. It also covered ways to change society from curing diseases to taking preventive measures as well as using the city as a training ground. You can read the full article here (in German). You can also read the previous two round-ups for "Tomorrow's sport consumption: How can a more immersive an tech-driven fan experience better serve sport?" and "Uniting or dividing: Will the fragmentation of channels continue to disrupt the future of sport?"