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While the biggest sports will continue their relentless growth, less-followed sports will expand their hardcore audiences too. Leagues, tournaments, clubs, and brands associated with the ten biggest global sports will exert a near-governmental influence, and sports organizations will spread into other sectors such as health, mobility, finance, and travel. The risk is that a club’s character, culture, and charm will be sacrificed for an even more commercialized manifestation of games while niche sports will increase their appeal through digital channels...
This scenario outlines the emergence of a new soccer superpower in a homogenized market with clubs creating standardized offerings to appeal globally. Its owners devise an ecosystem of products to solve the world’s most complex problems, launching subsidiaries in public health & digital financial services, and piloting a hyperloop shuttle. However, after uncovering the biggest corporate criminal conspiracy in history, the club would be liquidated to reimburse everyone who had suffered financially from its illegal activities...
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Predictions and bold scenarios
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