Brave New Sport | Launch Event
Infront unveiled results of its collaboration with the W.I.R.E. think tank on 3 November at The Olympic Museum in Lausanne, Switzerland: “Brave New Sport”.
Step into the future, download insights and join the discussion on social media using #BraveNewSport
Societal values will take a more central role with regulatory bodies introducing measures such as environmental fair play, and sports organizations and athletes proactively finding more provocative stances to social inequalities in an effort to engage a broader fan base. This will also create opportunities for new social innovations that would significantly scale sports participation and, in turn, sport’s potential to improve life in cities and rural areas...
This scenario outlines the formation of a supranational department which aims to aid the long-term decline in crime, delinquency, obesity, lifestyle disease, and mental illness. A plethora of sports were funded and turned into participatory programs, including the setup of polo clubs in inner city areas and taught in schools. The sport of kings proved to be the greatest driver of equality in the subsequent decades, while crime and suicide rates as well as obesity decreased significantly...
Download the PDF to access the full prediction and bold scenario of civilian sports service
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Predictions and bold scenarios
Dive into another prediction and bold scenario below to join the conversation about the future of sport and shape a new vision with us.
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