Brave New Sport | Launch Event
Infront unveiled results of its collaboration with the W.I.R.E. think tank on 3 November at The Olympic Museum in Lausanne, Switzerland: “Brave New Sport”.
Step into the future, download insights and join the discussion on social media using #BraveNewSport
As surgical, technological and biological techniques become available to athletes who want to squeeze out the most performance, new means of policing these procedures will be put in place. But new sport formats will also emerge from this movement and a decoupling will occur, with enhanced sports on one side and unenhanced on the other. This will make it more difficult to draw clear lines between fair play, but also offers opportunities for the health sector, the pharmaceutical industry and big tech companies...
This scenario outlines a future Human Enhancement Games, a new kind of sports franchise following the structural template of the Olympic Games. Teams assembled by state-backed research and technology companies compete in the full range of events without regulations regarding doping and performance enhancing procedures. Opinions are divided around the world, making it a niche phenomenon but providing a great leap forward for the fields of technology and science...
Download the PDF to access the full prediction and bold scenario of human enhancement games
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Predictions and bold scenarios
Dive into another prediction and bold scenario below to join the conversation about the future of sport and shape a new vision with us.
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