Brave New Sport | Launch Event
Infront unveiled results of its collaboration with the W.I.R.E. think tank on 3 November at The Olympic Museum in Lausanne, Switzerland: “Brave New Sport”.
Step into the future, download insights and join the discussion on social media using #BraveNewSport
We are already at a tipping point in sport where a significant number of athletes have turned their hand to products, services and content creation. As the blockchain re-structures the web as we know it, athletes will leverage distributed ledger technology (DLT) to create new streams of wealth for themselves. Meanwhile, the lurching structures of the old sports industry — clubs, broadcasters, traditional centres of power and influence — will look on in bewilderment as their own influence fades. This will unfold with the arrival of new means of crowd funding and tokenization...
This scenario outlines the future ExFit World Championship, a fitness competition attracting global interest that sparked a new means for athletes to market and monetize themselves by also using tokens in a dynamic new digital marketplace. A new cohort of highly driven, entrepreneurial athletes emerged from this ecosystem, but many also fell victim to hype cycles, burnout, media confusion and high stress...
Download the PDF to access the full prediction and bold scenario of tokenized gig sport events
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Predictions and bold scenarios
Dive into another prediction and bold scenario below to join the conversation about the future of sport and shape a new vision with us.
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