--- title: The Sportify Disruption description: "A consolidation of the fragmented sports media market might take place in the future. What will be more influential: Personalization for the future of sports broadcasting or curatorship for viewers? Join the dialogue on Sportify Disruption." image: https://bravenew.sport/hubfs/The%20Sportify%20Disruption%2016x9.jpg --- [![Infront x Wire_white](https://bravenew.sport/hubfs/Wire_landing_page/Infront%20x%20Wire_white.png "Infront x Wire_white")](https://bravenew.sport/) [**](https://bravenew.sport/search) ![The Sportify Disruption 16x9](https://bravenew.sport/hubfs/The%20Sportify%20Disruption%2016x9.jpg "The Sportify Disruption 16x9") [** Back ](https://bravenew.sport/) ## Coming soon ## The Sportify Disruption Step into the future, download insights and join the discussion on social media using #BraveNewSport [![Download](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/2915761/b14c9532-33f9-4e87-9e5b-b5ac1d4356b3.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/2915761/b14c9532-33f9-4e87-9e5b-b5ac1d4356b3) **   ## Our Prediction The rise of data-driven personalization will usher in more players to the sports streaming and subscription market, resulting in a crowded, fragmented landscape. A focus on viewer data will lead to big tech companies and social media platforms taking a more prevalent role in the ecosystem, highlighting significant opportunities for advertisers and white space for big tech companies. But besides personalization, for many viewers it will also be about curatorship as social networks such as TikTok open opportunities for content creators – the new experts... [![Discover where it could go next](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/2915761/2fc5da34-55f9-4a2c-bf9f-6f959c3e8f6c.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/2915761/2fc5da34-55f9-4a2c-bf9f-6f959c3e8f6c) ### The Bold Scenario This scenario outlines the story of three engineering students creating an open-source broadcasting network that would disrupt the highly commercialized sports media market and elevate second-tier sports into the mainstream. In addition, they launch a myriad of new competitions designed to be more aggressive, dynamic, and sensationalized. One by one, they turned their attention to new sports, creating a growing monopoly for the industry... ### Media ### [Brave New Sport | Launch Event](https://bravenew.sport/events/launch) Infront unveiled results of its collaboration with the W.I.R.E. think tank on 3 November at The Olympic Museum in Lausanne, Switzerland: “Brave New Sport”. [Discover more](https://bravenew.sport/events/launch) **05 Dec **09:00 AM ### [NZZ dives into the future](https://bravenew.sport/blog/nzz-dives-into-the-future) A recent NZZamSonntag article focussed on bringing Brave New Sport to a fresh audience led on some of the biggest and most controversial ideas shared in the book. [Discover more](https://bravenew.sport/blog/nzz-dives-into-the-future) **11 Nov **09:00 AM ### [A brave new arena: Nine bold visions for sport](https://bravenew.sport/blog/visions-for-sport) The future of sport represents a huge playing field of opportunity – and it’s vital to imagine it now. What are your bold visions for the future of sport? [Discover more](https://bravenew.sport/blog/visions-for-sport) **03 Nov **09:00 AM ### [Beyond the arena: Understanding the influence of sport](https://bravenew.sport/blog/understanding-influence-sport) Faced with rapid technological innovation, a globalised sports market and the challenge of climate change and transformational shifts in society, sport has an unprecedented opportunity to... [Discover more](https://bravenew.sport/blog/understanding-influence-sport) news ### [title 1](https://google.com) desc desc desc desc desc desc desc desc desc desc 1 news [Discover more](https://google.com) article ### [title 2](https://google.com) desc desc desc desc desc desc desc desc desc desc 2 article [Discover more](https://google.com) video ### [title 3](https://google.com) desc desc desc desc desc desc desc desc desc desc 3 video [Discover more](https://google.com) news ### [title 4](https://google.com) desc desc desc desc desc desc desc desc desc desc 4 news [Discover more](https://google.com)   ## Don’t miss anything Download the PDF to access the full prediction and bold scenario of the sportify disruption [![Download](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/2915761/b14c9532-33f9-4e87-9e5b-b5ac1d4356b3.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/2915761/b14c9532-33f9-4e87-9e5b-b5ac1d4356b3) ![Nine predictions and bold scenarios](https://bravenew.sport/hubfs/MicrosoftTeams-image%20(4).png "Nine predictions and bold scenarios") Predictions and bold scenarios Dive into another prediction and bold scenario below to join the conversation about the future of sport and shape a new vision with us. #### More topics [ Superclub Ecosystems ](https://bravenew.sport/superclub-ecosystems) [ Immersive Public Viewing ](https://bravenew.sport/immersive-viewing) [ Worldwide Algorithmic Scouting ](https://bravenew.sport/ai-scouting) [ Civilian Sports Service ](https://bravenew.sport/civilian-sports-service-in-football-basketball) [ Autonomous Robotic Competition ](https://bravenew.sport/robotic-competitions) [ Tokenized Gig Sport Events ](https://bravenew.sport/athletes-sports-tokenization) [ Human Enhancement Games ](https://bravenew.sport/human-enhancement) [ Fitness by Urban Design ](https://bravenew.sport/urban-fitness) ## Coming soon We want to involve you fostering the dialogue about the future of sport and shaping new visions [←](https://bravenew.sport/sportify-sports-media-broadcasting#) [→](https://bravenew.sport/sportify-sports-media-broadcasting#) ## Join the discussion Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua [![Join](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/2915761/6821d62a-21d1-4584-ad82-5e6a37568daf.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/2915761/6821d62a-21d1-4584-ad82-5e6a37568daf) ![Book Mock Up_396x491](https://bravenew.sport/hubfs/Book%20Mock%20Up_396x491.png "Book Mock Up_396x491") ## Stay Up to Date Subscribe to our Newsletter to stay up to date with the latest news, content, and upcoming events about Brave New Sport. [![Subscribe](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/2915761/c1d4fd9b-2d67-43bd-97c0-4ae9f79c54a7.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/2915761/c1d4fd9b-2d67-43bd-97c0-4ae9f79c54a7) ![Infront x Wire_white](https://bravenew.sport/hubfs/Wire_landing_page/Infront%20x%20Wire_white.png "Infront x Wire_white") [IMPRINT](https://www.infront.sport/en/imprint)[DATA PROTECTION](https://www.infront.sport/en/data-protection)[GDPR TRANSPARANCY STATEMENT](https://www.infront.sport/en/gdpr-transparency-statement) [TERMS & CONDITIONS](https://www.infront.sport/en/terms-conditions)[ABOUT US](https://bravenew.sport/about)