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The Sportify Disruption 16x9

The Sportify Disruption

Step into the future, download insights and join the discussion on social media using #BraveNewSport


Our Prediction

The rise of data-driven personalization will usher in more players to the sports streaming and subscription market, resulting in a crowded, fragmented landscape. A focus on viewer data will lead to big tech companies and social media platforms taking a more prevalent role in the ecosystem, highlighting significant opportunities for advertisers and white space for big tech companies. But besides personalization, for many viewers it will also be about curatorship as social networks such as TikTok open opportunities for content creators – the new experts...

Discover where it could go next

The Bold Scenario

This scenario outlines the story of three engineering students creating an open-source broadcasting network that would disrupt the highly commercialized sports media market and elevate second-tier sports into the mainstream. In addition, they launch a myriad of new competitions designed to be more aggressive, dynamic, and sensationalized. One by one, they turned their attention to new sports, creating a growing monopoly for the industry...


05 Dec 09:00 AM

NZZ dives into the future

A recent NZZamSonntag article focussed on bringing Brave New Sport to a fresh audience led on some of the biggest and most controversial ideas shared in the book.

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Download the PDF to access the full prediction and bold scenario of the sportify disruption

Nine predictions and bold scenarios

Predictions and bold scenarios

Dive into another prediction and bold scenario below to join the conversation about the future of sport and shape a new vision with us.