Brave New Sport | Launch Event
Infront unveiled results of its collaboration with the W.I.R.E. think tank on 3 November at The Olympic Museum in Lausanne, Switzerland: “Brave New Sport”.
Step into the future, download insights and join the discussion on social media using #BraveNewSport
Sports events will face as-yet-recognised post-pandemic obstacles, becoming hostage to new ecological, economic, social, and public health considerations. The notion of millions of international travellers flocking to a single city will become unthinkable. It will cost more to attend events and new media formats will make viewing sport more engaging and thrilling to watch in remote settings. These new subscription and pay-per-view services that use AR, VR, or hologram images will provide revenue streams via subscription and pay-per-view services...
This scenario outlines a future major tennis tournament taking an audacious leap forward in broadcasting, with technologists labelling it a key milestone in the arrival of the post-screen era. An immersive new way of watching sports is rolled out with a hologram drone enabling people to beam in live on-court action into 4D scenarios, providing the equivalent experience for the masses without the financial clout needed to attend in-person...
Download the PDF to access the full prediction and bold scenario of immersive public viewing
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Predictions and bold scenarios
Dive into another prediction and bold scenario below to join the conversation about the future of sport and shape a new vision with us.
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