Brave New Sport | Launch Event
Infront unveiled results of its collaboration with the W.I.R.E. think tank on 3 November at The Olympic Museum in Lausanne, Switzerland: “Brave New Sport”.
Step into the future, download insights and join the discussion on social media using #BraveNewSport
Sport will cross into people’s daily lives in a manner that is more spontaneous, inclusive, and entertaining. This shift will be facilitated by continued digital transformation, the removal of organizational barriers to sports participation by cities and local government, and employers encouraging its integration into our lives. Inclusivity will provide a challenge to this kind of innovation as it must provide usability for the elderly, disabled, and children...
Imagine a future city-state that was transformed into a sport-centric urban gym to combat the serious (mental) health issues facing citizens. Despite setbacks from the government playing fast and loose with building laws to weave sport and wellness into the urban fabric, the sportscape served as an example that building health into an urban environment can be a good idea as long as there is no erosion of free will and liberal values...
Download the PDF to access the full prediction and bold scenario of fitness by urban design
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Predictions and bold scenarios
Dive into another prediction and bold scenario below to join the conversation about the future of sport and shape a new vision with us.
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